Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…

The point of user research is to ensure that you hear the voices of your users and use that information to inform your solutions. Seems pretty simple…

We often talk about tone when it comes to messaging, but rarely do we focus on volume. And when it comes to connecting with your audience, what and…

In the past, I’ve told you why I feel Drupal Camps are a great experience. Today, I’d like to share why I think development summits ( Dev Days as they…

True humility is hard to find these days. But when you find a package that combines talent, intelligence, and performance, but is actually wrapped up…

It's Halloween. A night when all manner of creatures crawl in search of blood to terrorize your neighbourhood. It's a night when ghouls and ghosts…

I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…

When you’re communicating with anyone -- clients, potential customers, employees, or the general public -- trust is the strongest currency you can…

A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the…