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Echidna Blog

Ask your web developer this question...

"Is my site coded with a table-less design?" While table-less web design has been around for years a large number of web developers still don't see…
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Echidna Blog

Does Your Site Need Cookies?

This isn't really just about cookies - it is about cookies and the use of cookie banners. Have you ever wondered why some sites display a cookie…
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Echidna Blog

Entropy is Inevitable, Expending Energy -- Yours or Ours -- Can Delay the Chaos

Labour Day weekend is kind of that last kick at the ol’ relaxational can for summer. Today, the kids are off to school and, as Andrew mentioned last…
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Echidna Blog

Be Honest, Not Trendy, with Your Word Choices

By now you may have heard or read about the latest additions to the Merriam-Webster's Collegiate Dictionary. This year's updated edition features over…
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Echidna Blog

It's time to focus your marketing efforts

Social media is undoubtedly the ‘buzzword’ of the year so it’s no surprise that when you start think about marketing your brain quickly turns to…
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Echidna Blog

Focus Your Writing

I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…
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Echidna Blog

Lose the Crutches, Let Your Client’s Message Run Free

If you want your content to really take off, you might have to shake off a few crutches. The New York Times regularly reviews its content for usage…
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Echidna Blog

Hammering Away with the Wrong Communications Tool? That's as Effective as Banging Your Head Against the Wall.

Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…
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Echidna Blog

Your Chance to Explore "Explosive" Digital Creativity

Looking to explore your creativity? Want to learn from some of the top minds in the industry? Well, we have the line on an “explosive” opportunity for…
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Echidna Blog

Fonts, Colours Influence How Your Message is Perceived and Received

When it comes to finding the right font and colour palette for your brand the "i"s have it. And so do the "a"s, the "t"s, and the "z"s... It may seem…
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Menu
  • Solutions
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      • Paid Media & Digital Advertising
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      • Performance Ad Creative
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      • Development & Integrations
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      • eCommerce Development
      • ERP & eCommerce Integrations
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      • MarTech Migration
      • Data Visualization
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      • CDP Strategy
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      • Google Analytics 4 & Performance Reporting
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    • Expertise in your industry.
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    • Partnering with best-in-class technology platforms.
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