Write for the Humans
An article recently posted on Mashable.com talked about “How to Optimize Your Content for Social Discovery”, or how to write content that people will…
The Power of Generative AI: Insights from Salesforce Connections 2024
Authored by Sarah Kraushaar, Account Director A couple of weeks ago, I had the opportunity to attend Salesforce Connections in Chicago. If you've been…
Discourage Bots Not Humans - CAPTCHA Challenges to Accessibility
The Completely Automated Public Turing Test to tell Computers and Humans Apart – otherwise known as CAPTCHA – is the bane of my online existence. This…
Google Feels That News Publishers Don't Understand ...
A few weeks ago newspaper and magazine publishers signed a declaration to limit access to their website content. The declaration stated that…
Lose the Crutches, Let Your Client’s Message Run Free
If you want your content to really take off, you might have to shake off a few crutches. The New York Times regularly reviews its content for usage…
Northern’s Approach to Public Service Partnerships
Author Titus Ferguson Senior Account Manager Public service organizations are faced with a complex set of changes, challenges, and above all, an…
Intranet Introspection: The End Can Be Just the Beginning
Just over a week ago, I covered the importance of communication and preparation for your launch. Today I’ll cover the post-launch era of your Intranet…
Online Advertising Is Where It's At
This comic and caption, posted on Mashable.com a few weeks ago, is the perfect lead into our next blog. No longer are the days of radio commercials…
The Best of the Season to You and Yours
I know it’s a Sunday and, hopefully, not too many people are going to be reading this. Because that’s the point of my Christmas wish to you! I wanted…
Changing the Landscape ...
Last week, 100,000 users were given access to the much anticipated Google Wave. Google Wave is an online tool for communication and collaboration. A…