User Experience -- No Magic, No Snake Oil, Just Data and Effort-Driven Results
User Experience is such a broad topic that it can often feel confusing to people not immersed in it. And, unfortunately, the world of web optimization…
The People in Your UX Neighbourhood
People of a certain vintage will remember the old Sesame Street song, “ The People in Your Neighbourhood.” Good ol’ Bob would sing about the helpful…
When the Well Runs Dry -- How to Start a Regular Flow of Quality Content
Sometimes the words don't flow. So, if you're responsible for a corporate blog or social feed, what do you do when the creative well temporarily runs…
AODA 2021 -- What You Need to Know Now, Four Months Away from the Deadline
OK. I’ll admit it. In my last post, I was less than complimentary of the whole AODA 2021 deadline and how seriously people were taking it. And while I…
The Right Way to Give? That's Up to You
When it comes to charities and promotion, how much is too much? What, as an individual or a business should you do? And where is the line between self…
2013 -- Social Success Stories
They say good things come in threes. After our first two end-of-the-year posts (Friday's post on 2013's top three digital marketing trends and…
A Brand New You? Not Necessarily
You are what you are. And while there are no quick fixes to building a personal brand, you can quickly lay a solid foundation for successfully…
AODA and You: Putting Your Site to the Test
Whether you're developing your site on your own, or maintaining one that's been developed on your behalf, it's always good practice to regularly test…
Your Best May Not Be Enough - Managing Customer/Corporate Conflict Online
We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…
Fake the Social Media Funk and Your Digital Nose’ll Grow
It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…