The Weight of the Word is On Your Shoulders
How important are words? Well, maybe Elvis sang it best when he warbled “It’s only words and words are all I have to steal your heart away.” Whether…
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Take a Look in the Mirror ...
Last week the Echidna team had a chance to break away from the office and do some brainstorming/soul searching about the future direction of our…
Digital transformation requires a north star. Ours is Commerce.
The purchase journey of the modern customer has become increasingly complex. Recognizing this, we have re-aligned our teams, processes, and solutions to deliver more immersive experiences in three critical areas: engagement, experience, and commerce.
Passionate Neutrality -- Biz Writing at its Finest
It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…
The Summer Continues - And So Do Our Good Times for Great Causes!
Has it only been a month? Back in June we talked about some of the exciting activities we were undertaking, all for good causes. And, here were are…
Building the World’s Fastest Apparel Storefront: Lessons in CX Transformation from the Front Lines of Retail Tech
Guest Author: Leo Griffin As a digital transformation executive who has held senior roles at consumer brand companies including VF Corp, HanesBrands…
Why It's Essential to Put Your Business in the Palm of Your Customers’ Hands
There are businesses out there that treat mobile is an afterthought. At best, they'll provide a stripped-down version of their main site for use in…
LinkedIn Lessons About Asking the Wrong Questions
It's also important to watch your p's and q's -- and every other letter in the alphabet -- especially when you're making a request. Because, when it…
Improving Site Performance: Tips To Speed Up Your Website
A slow site has negative impacts on search engine optimization, can increase bounce rate, and lower site conversions. Taking a surgical approach and…
Getting Real About Content Marketing
We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…