Higher education institutions are a business just like any other. Each institution competes against the others in its category to sell education to…

Last week, 100,000 users were given access to the much anticipated Google Wave. Google Wave is an online tool for communication and collaboration. A…

Today's post and the accompanying downloadable graphic are inspired by a question I tend to get often - I don't understand who can see my tweets. I've…

A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a…

When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one…

There’s a line that you hear repeated ad nauseam during awards season. The ol’ “It’s an honour just to be nominated.” And that’s true -- eventually…

It can feel challenging to find a job once you’ve finished school and are entering the working world (often with little or no work specific experience…

For many organizations, a video is a great way to introduce clients to your business. It provides a quick overview, helps people visualize the…