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Echidna Blog

Media Release: IAC Award For Best Consumer Goods Website

LONDON, ON -- Digital Echidna is pleased to accept the 2019 IAC Award for Best Consumer Goods Website for its work with client Wolf Steel Ltd.’s…
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Echidna Blog

Don't Panic -- Crisis Communications

In business and in politics, emergencies can flare up that require immediate response – but not all equal responses are created equally. Yesterday’s…
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Northern office

Northern One of Canada's Best Workplaces™ for Today's Youth

For Immediate Release: London, ON — October 27, 2020 — London-based digital agency, Northern, is on the rise as one of Canada’s fastest-growing…
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Echidna Blog

What's in a Name?

With the Internet becoming increasingly crowded, finding a good domain name has become a difficult endeavour. Therefore, we have come up with a few…
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Echidna Blog

Why It’s Time to Invite Social to the Corporate Party

It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…
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Echidna Blog

Recognition, Truth, Engagement - Three Benefits of an Effective Intranet

If our collective COVID-19 experience has taught us anything, it’s that having access to reliable, updated information is integral -- and, maybe even…
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Echidna Blog

Caring or Opportunism? How to Do the Right Thing

There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become…
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Echidna Blog

We Have the Power -- and Responsibility -- to Ensure the Web We’ve Always Wanted is Open to All

We can create the web we want -- but, to quote Stan Lee, with great power comes great responsibility. It’s one thing to create the web in our own…
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Echidna Blog

Your Best May Not Be Enough - Managing Customer/Corporate Conflict Online

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…
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Echidna Blog

Lessons From Waverley Retirees' Conquering of New Media

The "G"-Unit are at it again. No, not the Queens-based hip-hop crew, but rather the geriatric dancers in London's Waverley retirement residence who…
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