In the previous installment, I talked conceptually about how to approach testing and what we are trying to learn. This time we’re going to get our…

We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…

Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…

We often fall into the habit of focusing on broadcasting information when we discuss accessibility: how can we ensure our message is accessible to the…