Solidify Your Digital Strategy for Q4 Performance
The competitive eCommerce landscape is accelerating faster than traditional planning can accommodate. We recommend a more agile approach. As more…
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Real Talk on Plain Language
Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…
Experiencing the Web as a Near Totally Blind User - First-Hand Accessibility Part I
I've talked in detail about specific accessibility improvements that affect me directly as a blind computer user. In a new series that I'm starting…
Going on the Record - An Inside Look at an Echidna Process
Each RFP we are invited to participate in starts a process. A ritual. We identify a solution, write the proposal, submit, and then… we wait. If we are…
Measuring UX for Higher Ed Websites
Higher education institutions are a business just like any other. Each institution competes against the others in its category to sell education to…
2013 – Communications Breakdowns
Last week, we kicked off our 2013 recap with an article titled, " 2013 – The Year We Learned How to Connect," which looked at three key trends in…
Five Hard Truths About the Soft Skills that Set New Job Hunters Apart
It can feel challenging to find a job once you’ve finished school and are entering the working world (often with little or no work specific experience…
Northern Commerce Funds New Digital Marketing Competition at Fanshawe College
For Immediate Release: LONDON, ON – February 13, 2020 — This month, Fanshawe College is launching the Northern Digital Marketing Challenge, an…
Social Media 2012 – The Year in Review Part I – The Bad
To quote Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Now, I’m sure John Hughes…
Do Your Engagements Ring Hollow?
Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…