We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…

The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…

A slow site has negative impacts on search engine optimization, can increase bounce rate, and lower site conversions. Taking a surgical approach and…

Customer service is defined as “the provision of service to customers, before, during and after a purchase.” We all know how we feel when we receive…

There are businesses out there that treat mobile is an afterthought. At best, they'll provide a stripped-down version of their main site for use in…

It's also important to watch your p's and q's -- and every other letter in the alphabet -- especially when you're making a request. Because, when it…

Two of London's leading digital firms, Digital Echidna and Resolution Interactive Media (ResIM), have entered into a strategic partnership to combine…

Awareness is the first step. Application and acceptance as the status quo is the ultimate goal. Some major companies in the technology industry are…

Today Echidna’s director of development, Yan Zhang, and I are attending Western University’s Computer Science Breakfast. But we want to do more than…

As we approach the end of 2017, there are those who approach the new year as a starting line of sorts. It's a time when people can feel the need to…