When it comes to marketing content or trying to draw attention to your company or product, many lament that there are no original ideas left. First…

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…

Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to…

The recent news from Google that mobile-based searches have exceeded those coming from desktop and laptops has prompted one Google exec to suggest…

What is corporate culture? Is it something that’s implemented from the top down, mandated by mission and vision statements? Or is it something that…

Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…

"The barriers I face as a blind person can be eliminated by changes to the environment." Those were the words of Jim Sanders, former CNIB president…

Last week at this time, most of Digital Echidna's staff were en route to (or already at) the Drupal North Regional Summit. It was a first-of-its kind…

I firmly believe that if you want to improve your writing and editing skills, you have to take a not-by-the-book approach to skills development…

One of the perks of working in technology, is that it lends so many tools that allows us to connect with our colleagues and clients from anywhere in…