Why Does a Website Cost So Much?
“You paid how much? My neighbour’s kid could have built you a website for just a couple of hundred bucks.” That’s the thing about building digital…
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Trudell Animal Health, Content Marketing Strategy
Trudell Animal Health, helping clients breathe easy with effective content marketing. Trudell Animal Health partnered with Northern to develop and launch a content marketing strategy to drive organic traffic to its digital storefront.
Osage Nation, Drupal Upgrade
Both a cultural hub and government information platform, the new Osage Nation digital experience educates newcomers and supports its cultural heritage.
Critical Thinking: The value of Honesty
I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…
How to Optimize Content for Accessibility and Search
The Drupal framework has accessibility at its core. However, there are a lot of things that content marketers can contribute to make their sites as…
Email Clients and Best Practices – Canada’s Anti-Spam Laws Simplified and Demystified
The Canadian anti-Spam law has been in full effect for just over three weeks now. The sky hasn't fallen, no corporate communicators have been…
Content Marketing? Simple, but Not Easy.
Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define…
Preparing to Celebrate Shades of Great
It’s an exciting time here at Digital Echidna. There’s a sense of anticipation for tonight’s big event -- the London Chamber of Commerce’s 35th annual…
Sessions, Sprints, Mentoring: Inside The DrupalCon Experience
I have been meaning to write this since returning from DrupalCon last week. For us in London Canada, Seattle is in not only a different country but a…
Visual Storytelling - Seeing the Message Clearly
There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others…