AODA - It's Time to Act
So Ontario's supposed to be fully accessible by 2025. I mean, that's the point of the Accessibility for Ontarians with Disabilities Act, right? An…
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Media Release: IAC Award For Best Consumer Goods Website
LONDON, ON -- Digital Echidna is pleased to accept the 2019 IAC Award for Best Consumer Goods Website for its work with client Wolf Steel Ltd.’s…
Northern One of Canada's Best Workplaces™ for Today's Youth
For Immediate Release: London, ON — October 27, 2020 — London-based digital agency, Northern, is on the rise as one of Canada’s fastest-growing…
Putting the Focus on Your End User
We have a simple adage when it comes to understanding customer needs, desires, and challenges – if you want to know what they want, just ask. Yet too…
Consultative Selling: Laying the Groundwork Today to Solve Tomorrow's Problems
Some of you may remember the seminal film Glengarry Glen Ross, which featured so many incredible performances and memorable lines, such as Alec…
Hit the Ground Running with No Missteps: Online Communications Takeaways from 2017
We’re 10 days into 2018 and hopefully everyone’s hit the ground running. But while it’s great to look ahead, it’s important to look back on the year…
Make Sure the Joke's Not on You -- and Your Brand
Humour has a great place in life. At its best, it can shine the spotlight on those institutions that we hold dear and force us to reconsider the hows…
Growing Your Business by Acting Small II -- Internal
It’s a common refrain amongst businesses as they grow: departments become siloed; co-workers who were at one time intimately aware of all business…
Clear Communication, Eliminating Jargon Lets Your Message Hit the Button
Knowing the right words and knowing the right words to use are completely different things -- and understanding the difference can help you hammer…
AODA - Less Confusion, More Community
Twelve years in and the Accessibility for Ontarians with Disability Act still serves to confuse and confound many people. Where do I start? Will I be…