A guide to style guides -- How to Keep your content in Fashion
Certain things never go out of style. But when it comes to content, it behooves you to keep an eye (and an ear) open for terminology and language that…
It's a New Year, Let's Re-Vamp Our Message
Well, it’s 2011 ( Happy New Year everyone!) and time to start thinking about your online marketing strategy. A key ingredient to having an effective…
Putting Accessible Images in Focus
It’s tempting. I get it. Posting a photo to your social media, it would just be so easy to upload and click -- with the obligatory sarcastic comment…
UX for Health Care Websites: The Hospital Foundation Website
There are a variety of ways to facilitate online donations that don’t involve intrusive pop-ups or cluttering up the homepage. This is where…
Need a Catchy Headline? Unleash Your Corporate Id
Which are you more likely to read? ‘Frankenstorm’ forecast for East Coast’ or ‘ Mainly benign weather presents the calm before Hurricane Sandy’s…
Content Matters: The Peril of Prioritizing Style Over Substance
Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…
Language Matters - 2016 in Review
In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn…
The importance of voice search for university and college websites
Colleges and universities are creating new strategies to stabilize their web properties and implement solutions that support our tech-first way of…
How To Contribute to Drupal: Events
Getting started in any technology can feel intimidating. The best way to learn, though, is by doing -- and a combination of the opportunity provided…
Holiday Wishes from Digital Echidna
You probably already know this, but there are over a dozen holidays in our multinational/multi-faith culture that are celebrated in and around this…