Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…

Yesterday, I wrote about corporate humility as it relates to self-promotion and CSR efforts. It was a blog that's evolved – and continues to evolve –…

There's an old jocular adage that those of us who have lived for any amount of time in Montreal hold close to our hearts: "There are two seasons in…

When it comes to charities and promotion, how much is too much? What, as an individual or a business should you do? And where is the line between self…

We've all had a less-than-perfect customer service experience: a surly customer service rep on the phone, poor workmanship that a company won't…

I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital field, with a heavy focus on web design…

There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…

Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…

You can have the greatest content in the world, but if you don't have the right hook to attract your readers, then you're only going to lament the…

They’re nice words -- but you may hear an echo if you say them because too often they ring hollow in our society. Today is the International Day of…