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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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How Apple's iOS 15 Mail Privacy Updates Affect Email Marketing Optimization

Changes Coming with the iOS 15 Update In the fall of 2021, Apple will be rolling out iOS 15, which comes with new data and privacy updates designed to…
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Echidna Blog

Don’t Find Your Voice. Refine It. Your Brand Should Not Be a Costume

Last night was Hallowe’en. Kids and adults alike dressed up, affected new mannerisms and appearances, and enjoyed the evening. And, at the end of the…
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Stand Out From Your Competition

The Internet is comprised of tons of content! It’s a ‘network of networks’ consisting of billions of information resources and serves people worldwide…
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Does Your Business Yelp?

I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…
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Sometimes a Summit Can Mark the Start of a Journey

Today, Fatima and I are in Ann Arbor, MI attending the Midwest Drupal Summit -- a three-day event at the University of Michigan. It's an event that…
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The ABCs of WCAG – Mapping Out an Accessible Future

For anyone who has been working in the digital accessibility field, sometimes it can feel like being lost in an alphanumeric soup! And for those of us…
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The 5 Most Common Consent Compliance Mistakes (and How to Fix Them)

Guest Author: Scotty Hagen Time and time again, I stumble into the same scenario when meeting with a client: most think they’ve got consent figured…
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How To Contribute to Drupal: Events

Getting started in any technology can feel intimidating. The best way to learn, though, is by doing -- and a combination of the opportunity provided…
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The 3D Experience in Your Living Room

Last year was a breakout year for 3D Movies. Movie titles like Disney Pixar’s “Up” and of course James Cameron’s “Avatar” set a new precedent for the…
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How to Avoid Any Post-Launch Jitters with a Support Agreement

Over the past couple of years, I’ve been Digital Echidna’s support manager and have worked with a large number of clients as part of their post-launch…
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