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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Effective Ways to Not Get “Wreckx-ed” and Keep the Focus in Focus Groups (and other Meetings) On Zoom

It’s on days like this that I hearken back to those noted Bards of Harlem, New Jack Swing maestros Wreckx-n-Effect who so presciently sang, “All I…
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Echidna Blog

Looking Back to Look Forward

We're just under three weeks away from ringing in the New Year. With the holidays approaching, this is the perfect time to reflect upon the year that…
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Echidna Blog

Online Advertising Is Where It's At

This comic and caption, posted on Mashable.com a few weeks ago, is the perfect lead into our next blog. No longer are the days of radio commercials…
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Description
"One of my goals as a co-op student is to develop my skills as a developer. I appreciate that Northern provides time at the start of my co-op for me to focus on training before tackling real-world projects, as well as a knowledgeable mentor to guide me to resources to help me progress. I also appreciate that Northern holds professional development highly and encourages its employees to improve their abilities regardless of skill level."

Austin You, Web Developer (Co-Op)

Description
"One of my goals as a co-op student is to develop my skills as a developer. I appreciate that Northern provides time at the start of my co-op for me to focus on training before tackling real-world projects, as well as a knowledgeable mentor to guide me to resources to help me progress. I also appreciate that Northern holds professional development highly and encourages its employees to improve their abilities regardless of skill level."
Echidna Blog

How to Receive an Accessibility Complaint

In my prior post I discussed the forbearance required of accessibility complainants. I will now cover the other side of the coin: the response I'd…
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Echidna Blog

Some "Friendly" Advice About Accessibility and Inclusion

Just over a year ago, I wrote about the importance of having accessible options for service providers when persons with disabilities aren’t able to…
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Echidna Blog

Accessibility – No Need to Accommodate

I'm a content guy. Not only do I love words, but I understand their power. I've had the distinct honour and pleasure to play a key role in Digital…
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Echidna Blog

If A Tree Falls

In London and abroad, many companies are doing great things - but nobody seems to know or notice. The question that must be asked is: What is your…
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Echidna Blog

Reimer's Campaign a Net Gain for Social Networks

I may be a business owner, but I'm still human. And the immediacy (and relative anonymity) of social media can make it easy for a quick thought, an "I…
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Echidna Blog

A Slam-Dunk Content Approach

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…
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