The Case for Treating Your Students Like Customers in Higher Education
One of the ideas that we face the greatest resistance to when working with higher education clients is understanding that students are customers. But…
Plan Your 2018 Content Without Sucking All the Creativity Out of It
We’re four days into 2018 -- have you completed your comprehensive content plan for the year yet? It’s the bane of many of a communicators’ job -- the…
The Path of Least Resistance? It's the One Your Customer Chooses so Keep Multiple Routes Open
The quickest route is always a straight line. But when it comes to delivering value to your consumers, that path might need to be a little more…
Nothing Trendy About Quality, Customer-Focused Content
Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…
Building a Clean Homepage Layout for your Small Business
Are you a small business looking to revamp your homepage? Are you finding it too time consuming to update your blog or news feed? Or maybe…you’re…
The Business of Politics and Religion: Is it Taboo?
There's an old adage that states one should never discuss religion, politics, or money in polite company. But does it -- and should it -- still hold…
Focus On Quality and Your Customers Will Make Time for Your Content
How can you cut through the clutter and capture your customer's curiosity when time, clearly, isn't on your side? I'm not going to get into debates…
A View from the Fringe Shines Light on the Need for Reflection
Your business doesn't remain stagnant. It's constantly evolving -- sometimes in measured increments and giant leaps -- to adjust to changing market…
More Messaging Lessons from the Fringes
Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the…
Talkin' Tech With Techalliance
David Billson invites Digital Echidna president and CEO Andrew McClenaghan to the table in Talkin' Tech with TechAlliance. This series explores how…