Shining a Light on Accessibility - The Importance of Being 'Seen'
"I want to be seen in a positive light, rather than not seen at all. I want to be seen as a contributor and I want to be seen for my potential." It…
How Northern Became an Extension of the Team at Tompkins Cortland
Featured Guest: Steve Erwin UX/UI Web Lead, Tompkins Cortland Community College At DrupalCon earlier this year, we had a chance to chat with Steve…
2013 -- Social Success Stories
They say good things come in threes. After our first two end-of-the-year posts (Friday's post on 2013's top three digital marketing trends and…
The importance of human accessibility testing
It’s one thing to design with end users in mind. It’s equally important to ensure that all your primary audience has equitable access to that content…
Growing A Local Customer Base Through Twitter
Is your Businesses interested in growing its local customer base - Advanced Twitter Search can be a powerful tool that many aren't using. Several…
No Imagination Needed - It's Easy to Be a Caring Company
We know there are lots of caring companies in this community -- so we invite you to join us in participating in Imagine Canada's Caring Company…
Picture This: The Nine Corporate Photos You Must Never, Ever, Take Again
Just as not all writing is considered equal; nor is all photography. The digital revolution may have made it easier to take photos, but the skill…
Passionate Neutrality -- Biz Writing at its Finest
It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…
O Canada -- Why Echidnas Stand on Guard for Thee
Canada Day is fast approaching – and as Canadians we have so much to celebrate. I believe that Canada’s greatest strength is its diversity. We have…
The Politics of Content
This post is not about politics, don’t worry -- but it is inspired by it. Last week, we saw two monumental examples of implementing a content strategy…