Do You Have a Facebook Plan?
Let's be honest, before getting started with anything you need a plan - and with Facebook it's no different. Too often, I've seen businesses…
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Stumping for Votes or Stomping on Customers?
In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…
Sustainability May Not Be as Flashy, but It’s Just as Exciting
When you look at the Growth 500 list, you see some eye-popping numbers -- triple-digit and even quadruple-digit growth, in some cases. And while I’m…
Why It’s Time to Invite Social to the Corporate Party
It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…
My Christmas Wish List
It’s Christmas time and even though the thought of writing a wish list hasn't crossed my mind in years, this time around I decided I would. But this…
This is Sparta: Fighting the Battle for Quality Blogs
A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the…
York Region, Replatform to Drupal
York Region transitioned to the Drupal CMS, enabling thousands of content contributors to partake in essential information sharing.
People Are Talking About My Business On Twitter - Now What?
Ok, so people are talking about your business on Twitter. That’s fantastic! So, what are you doing about it? Twitter is much more than a broadcast…
Why Are My Emails Going to Spam: A Guide to Staying in the Inbox
At the bottom of all email strategies, before conversions, opens, and clicks, lies one simple goal – actually making it into the subscriber’s inbox…
Intranet Introspection: The End Can Be Just the Beginning
Just over a week ago, I covered the importance of communication and preparation for your launch. Today I’ll cover the post-launch era of your Intranet…