Unlock Deeper Customer Insights Using Google Analytics Data
Need to Know GA4 offers features and granular insights that can paint a more complete customer picture than ever before The platform can fill in any…
Who Needs to Know? Communicating to Scale
Effective communication gets exponentially more challenging the larger your team. When you’re working with a handful of people in an office (or…
Why Do I Need a CMS?
"Why do I need a CMS?" "I don’t have time to be updating my website!" At Echidna we work most commonly on a CMS (content management system) called…
Connecting Communities - Drupal and Islandora
Our solutions are stronger when we work together. After all, no man -- or software frameworks -- is an Island-ora... OK. Sorry about the forced pun…
Strike a Happy Balance
Many times we have clients approach us with great ideas, but they do not have the budget to match. In a service industry, we always strive to make the…
Weighing the Pros and Cons of AI-Generated Content
It’s a conversation that’s happening in real time. It’s a topic that’s on the lips – both real and virtual – of content creators and curators…
Do Your Engagements Ring Hollow?
Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…
Saying Goodbye Shouldn't be Hard -- Canada's Anti-Spam Laws Simplified and Demystified
In real life, goodbyes are often hard. In the digital world, they should be made as easy as possible. Over the past week we've looked at the Canadian…
Reimer's Campaign a Net Gain for Social Networks
I may be a business owner, but I'm still human. And the immediacy (and relative anonymity) of social media can make it easy for a quick thought, an "I…
Shining a Light on Accessibility - The Importance of Being 'Seen'
"I want to be seen in a positive light, rather than not seen at all. I want to be seen as a contributor and I want to be seen for my potential." It…