You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly…

Digital Echidna has received the 2018 WebAward Standard of Excellence award for its work on its client, Amico Corporation, website. The recognition…

When you’re looking for a business, product or service where do you search first? Do you turn to the phone book, the newspaper or do you search online…

The truth about how to build success with your social efforts is right under your nose. But if you ignore the Pinocchio Theory, it can be difficult to…

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…

If you only know my from my written communications, you may not know that I have a tendency to be a bit blue in my language choices amongst friends…

When it comes to marketing content or trying to draw attention to your company or product, many lament that there are no original ideas left. First…

I was reading a few blog posts recently and something struck me as odd. I couldn't put my finger on why they rubbed me the wrong way. I mean, they…

Should your business be on Twitter? Well the answer is simple. Absolutely Yes. And Possibly No. It all depends on what you're looking to get out of it…