Weighing the Pros and Cons of AI-Generated Content
It’s a conversation that’s happening in real time. It’s a topic that’s on the lips – both real and virtual – of content creators and curators…
How to Install the Snapchat Tracking Pixel on Shopify and Magento: A Step-By-Step Guide
With Snapchat’s release of its tracking pixel, what used to be a mere picture sharing app has evolved into a competitive performance advertising…
Scaling Content with Generative AI: The Processes That Make It Work
Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for good…
Is it Really Possible to Laugh Your Way to the Bank? Humour, Virality, and Business
Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…
Design For Your Users - Not Yourself!
Who is your target audience? What do you want your target audience to do? It’s unfortunate that many web designers don’t consider these two extremely…
Bill C-81: A Paper Tiger or Real Change? For Your Business it Doesn’t Matter
It’s hard to criticize “progress,” but when progress comes with quotes around it, sometimes the perception of moving forward can be more detrimental…
Take Time This Week to Increase Your Accessibility Awareness
Interested in helping further the accessibility cause? Thanks to the Global Accessibility Awareness Day festivities, you can start taking your first…
Finding Your Inner Spoonman
Who is Cyrille Estève? While I will introduce him to you in this post, more importantly I want to encourage you to find your own inner Cyrille –…
Customer Journey Mapping: Growth and Retention Strategy
You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…
Giving Back? How to Make it a Part of Who We Are
To misquote Lao Tzu, a journey of 472 steps begins with a single step. As Digital Echidna participated in today’s Stair Climb in support of the United…