Echidna is Going Back to School
One of our key foundational principles here at Digital Echidna is a desire to always be learning and continuously improve. One of the best ways to…
COPE-ing with Copy 201: Does Size Matter?
Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…
Digital U for a Digital You -- A Beginner’s Guide to APIs
If you're in the Web world, chances are you've heard the term API – but what does it mean? Many simply nod, smile, and move on to the next topic, but…
Messaging Lessons from the Fringes
Time is always of the essence -- so don't forget the essentials. Last night, I attended the London Fringe Festival Showcase. In a case of art…
Google Analytics 4: What You Need to Know
What is Google Analytics 4? The new age of analytics is upon us. Google Analytics 4 (GA4) is an analytics service that enables you to measure…
The Gift that Keeps on Giving: Steps to Ensure a Successful Intranet Launch
With the holiday season fast approaching, many retailers are in full swing marketing their products to help us check items off our list. However…
Website migration tips for marketers and content managers
We’ve written a lot about the timing and technological implications of moving from Drupal 7 to Drupal 8 or 9, but maybe the tech is not what you’re…
A View from the Fringe Shines Light on the Need for Reflection
Your business doesn't remain stagnant. It's constantly evolving -- sometimes in measured increments and giant leaps -- to adjust to changing market…
How to Rock Your Conference Presentation
During the period of time when my immigration papers were being processed, I'd watch my Digital Echidna peers travel across North America and even…
2013 -- Social Success Stories
They say good things come in threes. After our first two end-of-the-year posts (Friday's post on 2013's top three digital marketing trends and…