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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Getting Started With Your E-Newsletter

In April we posted a blog that talked about 10 simple tips you can do to improve your organization’s newsletter (print or online). By adding a…
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Echidna Blog

Blue Beanie Day More Relevant Today than Ever

Digital Echidna broke out the blue beanies today to show our support of the annual Blue Beanie Day event! In its 10th year, Blue Beanie Day is more…
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Echidna Blog

Acquia Certified Cloud Pro, At Your Service!

Our namesake, the echidna, is an adaptive, resourceful animal. It is a fitting mascot for Digital Echidna, because we exist in a digital environment…
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Echidna Blog

AODA and You: What’s in it for me?

There is no one right answer as to why you should make your Web site accessible. Throughout this series, we're trying to give you a broad perspective…
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Echidna Blog

Bill C-81: A Paper Tiger or Real Change? For Your Business it Doesn’t Matter

It’s hard to criticize “progress,” but when progress comes with quotes around it, sometimes the perception of moving forward can be more detrimental…
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Echidna Blog

Why Your On-Site Twitter Feed Should Fly Away

There’s a great site out there that answers the question of whether you should have a carousel or slider on your homepage . I should probably do one…
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Echidna Blog

Keep it Simple, Not Stupid. Writing Copy for the Masses – and for Maximum Effect

Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…
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Echidna Blog

Quality, Not Quantity, Should be the Focus

I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…
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Echidna Blog

A Trio of Tools to Get Your Message Across

How do you get your message across when you can't be sure that your audience even speaks your language? Repetition, juxtaposition, and clear imagery…
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Echidna Blog

Improving Site Performance: A New Hope For Fast Sites

A slow site has negative impacts on search engine optimization, can increase bounce rate, and reduce site conversions. Taking a surgical approach and…
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