The 3D Experience in Your Living Room
Last year was a breakout year for 3D Movies. Movie titles like Disney Pixar’s “Up” and of course James Cameron’s “Avatar” set a new precedent for the…
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Northern Commerce Named One of the Best Workplaces™ in Canada for Second Consecutive Year
For Immediate Release London, ON — April 27, 2022 — Northern Commerce, an integrated digital solutions agency for brands navigating digital…
How to Receive an Accessibility Complaint
In my prior post I discussed the forbearance required of accessibility complainants. I will now cover the other side of the coin: the response I'd…
How to Turn Your Holiday Data Into Year-Round Sales
Need to Know Fifty percent of holiday shoppers will try out new brands, and 40% will return to familiar retailers during the holidays, creating ample…
Kicking Off 2018 with Content? Question Your Path to Success
As we approach the end of 2017, there are those who approach the new year as a starting line of sorts. It's a time when people can feel the need to…
Puffery -- The 'Magic' Dragging Down Your Content Effectiveness
Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…
Improving Site Performance: Tips To Speed Up Your Website
A slow site has negative impacts on search engine optimization, can increase bounce rate, and lower site conversions. Taking a surgical approach and…
Looking for the Right Words? Be Like Mike
Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to…
Two Out of Three Ain't Bad
Earlier I wrote about how important it is to be honest in the way that you present yourself and your business on-line. The benefits are obvious, but…
If You're Different, You Don't Necessarily Have to Be Better
Last week, the client services team at Echidna headed to The Art of Marketing (#TAOM) Conference in Toronto and listened to a variety of speakers such…