The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…

Well, if your city is anything like ours, your local, self-proclaimed Social Media Gurus are telling you just that. But, in actuality, business hasn't…

Infographics must die. At least that was the feeling I expressed a few months ago on Twitter. It was a visceral reaction to my frustration with…

Digital Echidna is proud to be going "back to school" as a silver-level sponsor of the upcoming PSEWEB conference in Montreal. PSEWEB is a conference…

Content Strategy (CS) and architecture is slowly, but steadily climbing the ladder and becoming a respected process in website development. With CS…

Every client we work with is different. As a result we get to spend lots and lots of time across many different industries, see a mixed bag of…

Pinterest, Pinterest, Pinterest. It seems like that’s what everyone is talking about these days! But what exactly is Pinterest and should you be using…

Happy Canada Day everyone! The Echidna office will be shut down tomorrow and hopefully most of you will be out enjoying the festivities (or just…

We're just under three weeks away from ringing in the New Year. With the holidays approaching, this is the perfect time to reflect upon the year that…

Yesterday, I wrote about corporate humility as it relates to self-promotion and CSR efforts. It was a blog that's evolved – and continues to evolve –…