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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

A Day in the Life of a Digital Project Manager

Being a project manager is at times similar to being a parent, or so I am told. Picture this -- it’s Sunday night and you have three kids: one kid has…
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Echidna Blog

Obama Administration Rolls Out 'White House 2.0'

The Obama administration’s recently launched official Flickr photostream was just the beginning. On Friday, the tech-savvy administration announced…
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Echidna Blog

Merry Christmas and Happy Holidays from the Echidna Team

It’s awfully quiet today at the Echidna office -- and that’s a good thing. All year long, this place is bustling with people putting in countless…
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Echidna Blog

Keep it Simple, Not Stupid. Writing Copy for the Masses – and for Maximum Effect

Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…
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A woman in a red hat in various image formats.

Scaling Content with Generative AI: The Processes That Make It Work

Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for good…
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Echidna Blog

Headlining Reasons to Think Ability First

Last Friday morning, at the Ability First's Champion Awards breakfast, I was in the company of enlightened people. That might be a strong statement…
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Echidna Blog

Drupal 9 Is Here: Now What?

We are a team of 80+ people in London Canada, and we also belong to a global open-source Drupal community of millions. Across the world today, all of…
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Echidna Blog

Twitter’s Pinocchio Theory

The truth about how to build success with your social efforts is right under your nose. But if you ignore the Pinocchio Theory, it can be difficult to…
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Echidna Blog

Montreal Dining Guide Redux -- Drupal North 2019 Edition

I am really looking forward to connecting with the Drupal community for three days of learning, sharing and Drupalling. We like to support Drupal…
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Echidna Blog

An Earnest Look at BERT

Let’s think about famous Berts/Burts for a minute: Burt Ward? Burt Reynolds? Burt Young? And, of course, Bert from Sesame Street. What do they all…
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