There are many people who want to make a difference in their communities. Unfortunately, there are equally as many reasons why people don’t: lack of…

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…

At Echidna, we’re often asked by clients – does adding a “Links” section or a “Resources” section to my website increase my website’s ranking in…

Today is International Day of People with Disabilities -- and to quote one-hit wonder band Europe, it’s the Final Countdown to another accessible…

How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your…

Is your Businesses interested in growing its local customer base - Advanced Twitter Search can be a powerful tool that many aren't using. Several…

Your business doesn't remain stagnant. It's constantly evolving -- sometimes in measured increments and giant leaps -- to adjust to changing market…

For a few years now, Digital Echidna has put accessibility at the fore of everything it does. And with the Ability First Champion Awards less than a…

Last week, the client services team at Echidna headed to The Art of Marketing (#TAOM) Conference in Toronto and listened to a variety of speakers such…

In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…