Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…

"I may not know much about art, but I know what I like." It's a quote that's widely -- and wildly -- attributed. Anyone from Mark Twain to W.C. Fields…

It was a beautiful, sunny weekend here in London, ON. The perfect kind of weekend to go strolling in a park and maybe listen to a little music…

When creating or revamping a website both the design elements and overall function of the site are important. Is there a magic ratio of the two…

Social Media is everywhere and it is starting to play a major role in the workforce as part of a company’s marketing strategy…the question becomes…

Many companies are becoming skilled at marketing their corporate brand on the Internet, but are they monitoring the online personal brands of key…

There is a fine tradition amongst Canadian hockey players and their fans of the Playoff Beard. The staff members of Digital Echidna have decided to…