OK, great. You’re thinking about a new website. Not only should you have a fully functional website that shares everything about your company and what…

Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…

There are plenty of conflicting ideas out there about when the best time is to update your site's content, send out messages, or post on social media…

For a few years now, Digital Echidna has put accessibility at the fore of everything it does. And with the Ability First Champion Awards less than a…

Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…

Whether your current web CMS prevents you from delivering great experiences for your customers and a website renewal is in your future, or it's time…

How do you get your message across when you can't be sure that your audience even speaks your language? Repetition, juxtaposition, and clear imagery…

Common courtesy is not always that common – especially when it comes to Internet discourse. While some so-called trolls enjoy playing games with your…

We often get requests to ensure that print versions of our sites look just as good as the web version. One of the challenges we routinely face is…