Accessibility – No Need to Accommodate
I'm a content guy. Not only do I love words, but I understand their power. I've had the distinct honour and pleasure to play a key role in Digital…
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Drupal 7 End-of-Life Extension Welcome News
Another day, another big piece of news: End-of-Life date for Drupal 7, originally set for November 2021, has been extended to November 28th, 2022. The…
Boathouse Conversion Attribution
Boathouse needed a clearer picture of conversion attribution to determine the impact of their paid media campaigns across all publishers.
The Spin Cycle
There are two words you’ll never, ever hear me use in discussing what I do: spin and wordsmith. I know some people wear these labels with pride -- and…
2020 Year in Review
From achieving record-breaking results, working with best-in class retailers and partners, participating in multiple charitable initiatives and…
Bein’ Neighbourly and Cleaning and Greening the Forest City
First impressions matter, right? So today’s 20-Minute Makeover event, in support of London Clean & Green, is a great way for a group of Echidnas to…
Does Your Business Yelp?
I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…
Cutting Through the Crap: The Benefits of Banishing Business Buzzwords
In this blog, we will take a deep dive into your ecosystem and provide you with visibility into how you can leverage your core competencies to ensure…
The 3 Stages of Customer Personalization & Their Tactics
According to Deloitte’s 2022 study, brands that prioritized personalization were nearly two times as likely to have exceeded their revenue goals in…
Full Accessibility in Ontario? It's Going to Take a Lot of (Already Delayed) Work
The impending arrival of a key deadline for Ontario's Accessible Employment Standard offers us a perfect opportunity to remember that if we want to…