Transforming a Legacy: From Mailing Equipment Manufacturer to Global SaaS Shipping Leader
Guest Author: Greta Wilson Chief Marketing Officer, Pitney Bowes How Pitney Bowes is reinventing itself in the digital age by mastering client…
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Push Marketing from Pluto. NASA's Message from Instagram
Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your…
Content Isn't King - It's Far More Foundational Than That
I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn…
Artistic Lessons Apply No Matter What the Audience, Organization
Everyone is unique, obviously, but when it comes to facing challenges, we often have markedly similar needs, expectations, and goals. From arts to…
DiGiorno's Twitter Carelessness a Lesson in Chasing Next
Another day, another social media faux pas by a big corporation. And DiGiorno Pizza's recent Tweet is simply another example of companies tripping…
Sage Social Business Advice from an 11-Year-Old
My daughter and I are both at a wonderful age: she's at the age where I still matter, I'm one of her heroes, and all that fun stuff. And I'm at the…
Blue Beanie Day More Relevant Today than Ever
Digital Echidna broke out the blue beanies today to show our support of the annual Blue Beanie Day event! In its 10th year, Blue Beanie Day is more…
From AI to Accessibility: Reflections from the Higher Education Conference Circuit
Author Jay Ménard One of the great things about travel is the understanding that, while we may come from different backgrounds and have different…
Critical Thinking: The value of Honesty
I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…
The ROI of CSR is More than Dollars, it’s About a Sense of Community
Tonight a few Echidnas will be “attending” the Pillar Community Innovation Awards, celebrating some of those individuals and organizations who have…