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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Social Media 2012 – The Year in Review Part II – The Good

Yesterday, I discussed my top five negative trends in social networking, but that’s no way to end a year. Today, for my final post of 2012, I want to…
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However objective and empathic a designer or developer is, his or her own life experiences and needs will always determine what he or she designs and…
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Fearing you've now got 1.1 million reasons to fear CASL? Here's the truth -- don't panic. And get the whole story. Even though some of the less…
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Don’t Question Success – Ask the Right Questions for Success

Whether you’re developing content for your company’s newsletter (either external or internal) or trying to figure out what your Web site content…
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Making a mentoring relationship meaningful can be a challenge. As a mentor, it can be difficult to juggle your own work while also helping someone…
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People Don't Like Change, but What Else is New?

Facebook is changing all of the time. People don't like change. So it’s no surprise to me that with the recent changes to Facebook, people and…
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Full Disclosure: Integrity in Writing

Content can be great. Context will always make it better. I've been in this game a while and one of the biggest questions that businesses, politicians…
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To know the right solution, you have to know the 'right' people, which makes exposure to those who people who benefit from accessible design integral…
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Fake the Social Media Funk and Your Digital Nose’ll Grow

It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…
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Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing…
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