A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…

I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn…

.xxx Domains are here, what should we do... If you are in the adult entertainment business, or your site is related to adult endeavors, then buying a…

Which are you more likely to read? ‘Frankenstorm’ forecast for East Coast’ or ‘ Mainly benign weather presents the calm before Hurricane Sandy’s…

Many hospitals are a two-headed beast, composed of a public-facing healthcare organization and a supporting fundraising organization -- often called a…

Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…

OK, great. You’re thinking about a new website. Not only should you have a fully functional website that shares everything about your company and what…

It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…

Some things are just so nice you have to use them twice… Or three times, or more. Let me not just run the risk of repeating myself – let me actively…

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…