The Perils of (Mis)Communication
Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
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Nothing Trendy About Quality, Customer-Focused Content
Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…
Drupal Modules as Solutions, Toolkits and a Middle Way
There is a lot of excitement in the Drupal community about the release of Drupal 9. In particular, one of the most appealing elements is how the…
Islandora and Drupal: Part Two of an Interview with Mark Leggott
Digital Echidna will be attending Islandoracon 2017 in Hamilton, ON from May 15-19th. As we prepare, we’re pleased to present part two of a three-part…
Why the Sky is Not Falling on Social Media Marketing - But Hopefully a New Day is Dawning
Every once in a while we get a "Chicken Little" social media article about digital marketing and it's impending demise. While it's not true that the…
Lightning + John Howard Society
LONDON, ON – Heading into their third season of sponsoring the London Lightning, local tech company Northern Commerce is ramping things up with a…
A Blow Out Black Friday With Chatters’ Rapid Migration to Klaviyo
Within a two-week warming period, Chatters gained powerful new email and SMS functionality through Northern’s rapid migration of their email service provider (ESP) from Emarsys to Klaviyo.
Evergreen Juices, Brand Transformation for DTC Growth
Evergreen Juices' new eCommerce website is helping it expand into new markets.
A 20/20 Look at High-Level 2019 Digital Trends
The technological world is a fast-changing one. And while I’m certainly not going to delve into the nuts-and-bolts of development here, at a high…
Online Training and the Moodle eLearning Management System Solution
Finding the right eLearning Management System solution for your business means understanding all the options. A few months ago I wrote about the…