Drop-ping in to the Great White North
A diamond means you're engaged -- so it's only fitting that since we're 'married' to the Drupal content management system that we've signed up as…
Acquia Certified Cloud Pro, At Your Service!
Our namesake, the echidna, is an adaptive, resourceful animal. It is a fitting mascot for Digital Echidna, because we exist in a digital environment…
Styling BFCM Success With Strategic Segmentation for Beauty by Imagination
Northern implemented a comprehensive email strategy for Beauty by Imagination’s (BBI) brands – Wet Brush, Bio Ionic, and Ouidad – during Black Friday Cyber Monday (BFCM) 2023 to maximize engagement and conversions while maintaining strong email deliverability.
Still Haven't Found What You're Looking For? Focus Less on Searchability and More on Findability
Anything is searchable. The key to success is making it findable. And while X may no longer mark the spot, understanding what markers work -- and the…
The Benefits of Using Google Analytics 4
Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…
Creative Solutions for Innovation 150 Challenges
[Editor's note: As we approach Canada Day and our celebration of 150 years of Confederation, we thought it'd be a perfect time to talk about one of…
An Honest Way to Prevent a 'Panda' Attack
I love this line from the Wikipedia entry on the Giant Panda, "Though the panda is often assumed to be docile, it has been known to attack humans…
Northern’s Approach to Public Service Partnerships
Author Titus Ferguson Senior Account Manager Public service organizations are faced with a complex set of changes, challenges, and above all, an…
The ABCs (and D) of AODA Compliance with a 2021 Deadline Approaching
It seemed like ages ago that I wrote the first of a four-part series on AODA compliance from a web perspective. This piece, published on March 20…
Web Developer Position - Front End Specialist
Digital Echidna is looking for a new team member to work as a part of our front-end development team to plan, design and execute web solutions. This…