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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Face Time, Not Just "FaceTime" Improves Accountability, Understanding

In our digitally focused world, it's easy to fall in love with the convenience and immediacy of digital communications. And while communicating…
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Full Disclosure: Integrity in Writing

Content can be great. Context will always make it better. I've been in this game a while and one of the biggest questions that businesses, politicians…
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It's Halloween. A night when all manner of creatures crawl in search of blood to terrorize your neighbourhood. It's a night when ghouls and ghosts…
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Don’t Just Launch ‘Em and Leave ‘Em - Ongoing Support is Key

Last week, I shared my thoughts on the value of a foundational part of our support structure -- service level agreements. Today, I want to give you…
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Putting the Action Back in Global Accessibility Awareness Day

Thursday, May 18, 2023 is Global Accessibility Awareness Day, but at this point, it may be worthwhile to retronym GAAD to Global Accessibility Action…
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For most people, 3.5 mm is an insignificant distance. But for users of adaptive technology it might prove to be a bit too far of a gap to bridge…
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The subtitle of the film 2010 was called "The Year We Make Contact." In many ways, 2013 was the year we learned how to connect. From the rise of…
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A Super Bowl Game Plan For Content that Scores

As a football fan (both three-down and four-down versions), watching the Super Bowl is something I enjoy doing, with or without a rooting interest…
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I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…
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