As companies move to offering web based services, they run the risk of suffering from a digital bottleneck. A bottleneck occurs when there is a…

At Echidna, we’ve been asked more and more to build our clients an Intranet solution. Intranets are becoming an increasingly popular way for…

Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…

UPDATE July 2020: Cohesion is now Site Studio It’s official, Digital Echidna is part of the Acquia Cohesion Early Adopter Program and is now an…

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…

What to keep? What to purge? When it comes to content, the best way to evaluate is to review whether or not your content is TRUST-worthy. It may be a…

It’s now been a few months since Google announced that, as of this July, page speed will be a ranking factor in mobile searches. Essentially, slower…

Today is Data Privacy Day. What does one get or give on a celebration like this? Cake? Balloons? How about the gift of a few tips that can help you…

I wanted to take a moment to recognize a couple of long-term Echidnas who have recently been appointed to new roles in the company -- and to reflect…

With the Internet becoming increasingly crowded, finding a good domain name has become a difficult endeavour. Therefore, we have come up with a few…