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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

AODA and You: Putting Your Site to the Test

Whether you're developing your site on your own, or maintaining one that's been developed on your behalf, it's always good practice to regularly test…
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Echidna Blog

Experiencing the Web as a Near Totally Blind User - First-Hand Accessibility Part I

I've talked in detail about specific accessibility improvements that affect me directly as a blind computer user. In a new series that I'm starting…
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Echidna Blog

The Who is Only a Small Part. What Really Matters

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…
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Echidna Blog

These "Likes" Weren't Earned -- They Were Forced!

More and more agencies are spending time consulting and developing for Facebook -- it’s where consumers are, so it’s where our clients should be…
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Echidna Blog

How to Succeed in Editing without Really Trying: A Primer in Surviving (and Thriving in) the Approval Process

There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…
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Echidna Blog

AODA - Less Confusion, More Community

Twelve years in and the Accessibility for Ontarians with Disability Act still serves to confuse and confound many people. Where do I start? Will I be…
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Echidna Blog

Managing Your Online Personal Brand

Many companies are becoming skilled at marketing their corporate brand on the Internet, but are they monitoring the online personal brands of key…
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Echidna Blog

User Experience -- No Magic, No Snake Oil, Just Data and Effort-Driven Results

User Experience is such a broad topic that it can often feel confusing to people not immersed in it. And, unfortunately, the world of web optimization…
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Echidna Blog

Sharing Stories Using Their Own Words

The great thing about writing is that there's no one perfect way to do it. We all develop our skills and styles. As we progress through our career, we…
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Echidna Blog

Visual Storytelling II - Tips from Our Pros

"I may not know much about art, but I know what I like." It's a quote that's widely -- and wildly -- attributed. Anyone from Mark Twain to W.C. Fields…
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