The Good, the Bad, and The Ugly of Personalization
We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…
Intranet Introspection: Content Matters
If you were to ask me what's the biggest barrier to a smooth project launch, the answer is clear -- content. It doesn't matter if it's creation…
Does Your Business Yelp?
I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…
Digital Echidna Recognized as a Top Development Firm in Canada
Since the beginning, our goal has been to balance technical expertise with creative flair when building and designing websites, applications, and…
Guerrilla Marketing Campaign
The Game of Graces was a popular game for females in the early 1800’s. The game was invented in France and was thought to be a “proper game”…
AODA and You: Turnabout and Fair Play
Thinking Ability First is not just about looking past physical and mental limitations, but it's about expanding everyone's horizons. Earlier this…
Top-Five Challenges in Higher Ed Web Design
There are thousands of higher education websites out there. On many of those sites, there are often several sub-brands and sub-sites that have their…
A Not-By-The-Book Guide to Copywriting and Editing
I firmly believe that if you want to improve your writing and editing skills, you have to take a not-by-the-book approach to skills development…
People Are Talking About My Business On Twitter - Now What?
Ok, so people are talking about your business on Twitter. That’s fantastic! So, what are you doing about it? Twitter is much more than a broadcast…
3 UX Tips For Your Higher Ed Website
Need to Know Empathetic website design can help higher education institutions connect with tech-savvy prospective students Understanding the emotional…