While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…

Digital Echidna will be attending Islandoracon 2017 in Hamilton, ON from May 15-19th. As we prepare, we’re pleased to present part two of a three-part…

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…

Just over a year ago, I wrote about the importance of having accessible options for service providers when persons with disabilities aren’t able to…

For many organizations, a video is a great way to introduce clients to your business. It provides a quick overview, helps people visualize the…

A few of us over the years on this blog have pulled out the old “a rising tide lifts all boats” adage. There’s a reason why axioms like this exist --…

This post is not about politics, don’t worry -- but it is inspired by it. Last week, we saw two monumental examples of implementing a content strategy…

Moving in is just the first part. A house is just a structure -- it takes time to make it a home. Recently, our local newspaper ran an article about a…