Canada Pooch Digging Up New Customers
Northern partnered with Canada Pooch to reach new customers and grow the brand through automatic placements on Facebook, and achieved outstanding results.
COPE-ing with Copy 201: Does Size Matter?
Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…
How Getting in TROUBLE Can Lead to Future Success
Today we wanted to do more than just shake a few hands, offer some advice, and share a few hearty well wishes. Today we wanted to give the attendees…
Moving House: Planning to Migrate Your Drupal Website
Think about moving to a new home. No matter how carefully you pack, you wouldn’t expect everything to be clean, organized, and in place the moment you…
Learning the Foundations of Persuasive Content
Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
The Good, the Bad, and The Ugly of Personalization
We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…
Northern’s Approach to Public Service Partnerships
Author Titus Ferguson Senior Account Manager Public service organizations are faced with a complex set of changes, challenges, and above all, an…
Facebook adopts a democratic policy process
Merely weeks after quietly changing their terms of service, Facebook attempts to minimize the backlash by letting its members have input into any…
Take a Look in the Mirror ...
Last week the Echidna team had a chance to break away from the office and do some brainstorming/soul searching about the future direction of our…