Content, connections, commerce ( where have I heard that before?) -- those are the three Cs of social media interaction. If you want people to read…

Over the years, I’ve had the opportunity to work with companies that were frustrated with the lack of interaction they were getting from their…

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…

Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these…

There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others…

Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your…

If you know me, you know that I am on the road. A lot. I like to bring my particular brand of snapping and clapping to trade shows, events, and…

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…

This year truly has been one filled with change. Over the past couple of weeks, you look around and notice the leaves changing colour. This time of…

Successful websites have a logical navigation that allows users to quickly and easily find the information they are looking for. Usability, design and…