For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…

Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to…

I'm a content guy. Not only do I love words, but I understand their power. I've had the distinct honour and pleasure to play a key role in Digital…

[Editor's note: As we approach Canada Day and our celebration of 150 years of Confederation, we thought it'd be a perfect time to talk about one of…

It's a cultural lesson that resonates with business – when it comes to building a successful story, focus on the people. We recently participated in…

Certain things aren’t so fun to write. Wills, for example, are one thing that people tend to put off. After all, few people like to think about their…

It can feel challenging to find a job once you’ve finished school and are entering the working world (often with little or no work specific experience…

“Why do you want to know that? Why does that matter? Isn’t this just a website discovery?” You’d be surprised at the number of times I am asked these…

In October of 2009, Soren Gordhamer, blogged on Mashable.com “ The 5 Ways in Which Social Media has changed our Daily Lives”. Particularly of interest…

In this blog, we will take a deep dive into your ecosystem and provide you with visibility into how you can leverage your core competencies to ensure…