Avoiding Bumps in the Road - Communicating Change
There's an old jocular adage that those of us who have lived for any amount of time in Montreal hold close to our hearts: "There are two seasons in…
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Websites make an impression
The Internet is a leading resource for gathering information. If someone were to research your company on the web, what would they find? Is your web…
Creating Brand Ambassadors ...
There are many definitions for a brand ambassador, but I feel a brand ambassador is someone that knows your brand, is passionate about it and is…
Echidnas Flocking to Baltimore for DrupalCon
To paraphrase Edgar Allan Poe, "Tis some Echidnas tapping at the Baltimore Convention Centre door -- only this and nothing more." That's right, this…
The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
Digital Echidna and Siteimprove Announce Partnership
Siteimprove is a global software-as-a-service company that empowers website editors to continuously test, fix, and optimize the quality of content…
Digital U for a Digital You -- A Beginner’s Guide to APIs
If you're in the Web world, chances are you've heard the term API – but what does it mean? Many simply nod, smile, and move on to the next topic, but…
Mobile Marketing
Mobile marketing is a rapidly growing industry. 172 million of the 1.2 billion mobile phones purchased in 2009 were Smartphones. Therefore, companies…
It's a New Year, Let's Re-Vamp Our Message
Well, it’s 2011 ( Happy New Year everyone!) and time to start thinking about your online marketing strategy. A key ingredient to having an effective…
Digital transformation requires a north star. Ours is Commerce.
The purchase journey of the modern customer has become increasingly complex. Recognizing this, we have re-aligned our teams, processes, and solutions to deliver more immersive experiences in three critical areas: engagement, experience, and commerce.