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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

You Can Hit a Home Run Even with Your Most Venomous Critic

It is the iconic Canadian band Sloan that sings, "It's not the band I hate, it's their fans." I was reminded of that line this weekend attending a…
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The Right Tool for the Job – Drupal Development and You

We live in a dangerously DIY world – one where our ambition can extend beyond our reach, especially when we're propped up by some wobbly support…
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For a few years now, Digital Echidna has put accessibility at the fore of everything it does. And with the Ability First Champion Awards less than a…
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It’s Past the Time to be “Aware” on Global Accessibility Awareness Day

We’ve had nearly a decade to hit the ground running -- hopefully on a ground that’s fully accessible to all. But even today, the morning after Global…
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Getting Real About Content Marketing

We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…
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A 20/20 Look at High-Level 2019 Digital Trends

The technological world is a fast-changing one. And while I’m certainly not going to delve into the nuts-and-bolts of development here, at a high…
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The Ultimate UX Research Question Answered

There’s one question above all others that needs to be asked during any user research session -- and it’s one that rarely, if ever, does. It’s the one…
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A weight balance with a light bulb on the left, and an AI chip on the right.

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AI is now deeply integrated into both our personal and professional lives, and the rate of adoption continues to grow, with 77% of marketing teams…
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As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…
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