Artificial “Ends” Can Help Kickstart Success
It’s my last post of the year! Well, that’s not entirely true, but for many of us the arrival of Labour Day feels like we’re at the precipice of…
Prioritizing One Group Over Another is Bad Accessibility
I seldom appreciate the thought of someone else making decisions on my behalf. But this is particularly concerning when these decisions relate to…
Investing in Excellence Puts London on Drupal Map
Top 15? We'll take it! Because, when it comes to Drupal, we're committed to being the best -- and seeing the Digital Echidna name amongst the globe's…
Why Buying Likes Will Hurt Your Brand: Caveat Emptor
“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…
The Many Strengths of Diversity
Today is Canadian Multiculturalism Day and it marks the 30th anniversary of the Canadian Multiculturalism Act. And, as one who believes in our…
It's a New Year, Let's Re-Vamp Our Message
Well, it’s 2011 ( Happy New Year everyone!) and time to start thinking about your online marketing strategy. A key ingredient to having an effective…
Badcamp An Example of The Good That Comes From Supporting The Drupal Community
The temperature may be dropping and our home base of London, ON may be shrouded in overcast skies and rainy weather, but things are heating up for…
How Digital Accessibility Impacts Organizations & The Future of Web Design
It is all-too-easy to get caught up in the design of digital media—beautiful websites, apps, and emails that frequently leave functionality and…
Faking Twitter? Like Eating a Bad Burrito Nothing Good Ever Comes from It
Are you thinking of acting like Chipotle’s social team? Then you run the risk of unwrapping a whole lot of trouble for your business. After all…
Two Out of Three Ain't Bad
Earlier I wrote about how important it is to be honest in the way that you present yourself and your business on-line. The benefits are obvious, but…