Yesterday, I discussed my top five negative trends in social networking, but that’s no way to end a year. Today, for my final post of 2012, I want to…

Thinking Ability First is not just about looking past physical and mental limitations, but it's about expanding everyone's horizons. Earlier this…

The Canadian anti-Spam law has been in full effect for just over three weeks now. The sky hasn't fallen, no corporate communicators have been…

When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…

There’s a line that you hear repeated ad nauseam during awards season. The ol’ “It’s an honour just to be nominated.” And that’s true -- eventually…

QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…

I have been in customer service and sales for 20 years, 10 of those at Digital Echidna. In this time I have been to my share of conferences and…

As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…

When you want to pack a lot of content in a prominent place on your site, Mega Navs often seem like the ideal solution. But before you make that…