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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Digital U for a Digital You 301 – What Do You Want?

So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…
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DiGiorno's Twitter Carelessness a Lesson in Chasing Next

Another day, another social media faux pas by a big corporation. And DiGiorno Pizza's recent Tweet is simply another example of companies tripping…
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Thanks to our always-connected North American business environment, our personal lives often include business – but how often should your business get…
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As you may know, echidnas’ natural habitat is in the southern hemisphere. The interesting thing is that they don’t tolerate extreme temperatures all…
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How To Proceed Without In-Person Discovery

What a difference a month, or so, makes right? The old adage states that necessity is the mother of invention -- and travel restrictions and physical…
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Facebook's New Way to 'See' Photos for the Blind, Visually Impaired

Facebook offers its users a window into the worlds of their friends, families, and colleagues. However, for visually impaired and blind users, that…
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Don't Believe the Hype

We often talk about tone when it comes to messaging, but rarely do we focus on volume. And when it comes to connecting with your audience, what and…
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Shopify Plus Development Services

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The ABCs (and D) of AODA Compliance with a 2021 Deadline Approaching

It seemed like ages ago that I wrote the first of a four-part series on AODA compliance from a web perspective. This piece, published on March 20…
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Hit the Ground Running with No Missteps: Online Communications Takeaways from 2017

We’re 10 days into 2018 and hopefully everyone’s hit the ground running. But while it’s great to look ahead, it’s important to look back on the year…
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